Jackie's Journal

The ultimate guide to finding your Kurta Pajama style

Want to know more about the kurta pajama? Need to buy a new outfit for a big celebration, but not sure what to wear? Trying to find your unique kurta pajama style? You’ve come to the right place! W...

Earn points when you shop at Amrika

Wouldn’t it be nice if you were rewarded for shopping? Well we thought it would, which is why we have a rewards scheme where you can earn points when you shop, when you refer a friend and even for ...

5 Indo Western outfits to wear as a guest to an Indian wedding

Traditional Indian weddings are a fantastic celebration of love and life, expressed primarily through decorations and attire. To stand out or slide into an Indian wedding as a guest, you’ll need to...

Instagram Live Q&A with Madsam Tinzin

Our founder Jackie recently joined forces with Tina and Saumya, who are amongst the four fabulous female designers behind the brilliant, Madsam TinZin. As a brand, they are known for bringing ...

Different types of fabrics used in Indian fashion

The history of Indian fabrics dates back thousands of years, as does the dying and merging of said fabrics to create unique clothing styles. This is how Indian fashion was born. The natural materia...

Fashion's Change of Pace

Lockdown restricted routines, changed consumer habits and ultimately influenced a multitude of industries, including the fashion landscape. The unfolding situation has and continues to greatly affe...

Culturally inspired designer collections

At Amrika, we specialise in Indo-western wear which brings together looks from South Asian and Western fashion. Over the years we’ve seen creative and innovative ways luxury designers across the in...

The Fabrics of India: Origins & History

India is a huge and diverse country filled with an equally diverse range of fashion and styles. With this comes a demand for different textiles and fabrics which are used throughout the production ...

How has Brexit influenced luxury fashion?

Whether you agree with the decision in the first place, Brexit has happened and has in turn greatly impacted the fashion industry in Britain and beyond. Both luxury and small brands have seen how t...

Inspiring Indian talent to watch

The landscape of the modelling industry is ever changing and with everything in life, the talent sector has undergone drastic changes in the past few years. There has been a sharp shift in what was...