Jackie's Journal

Fashion trends we love this season from LFW

With London Fashion Week wrapping up and Haute Couture in Paris already underway, here’s our round up of the top trends we’ve fallen in love with this spring from the runway and how you can re-crea...

Behind the scenes at our exclusive event

On October 28th Amrika hosted an exclusive event held at the prestigious Athenaeum Hotel and Residents in our very own luxury apartment. The date marked a special moment for us at Amrika, since th...

Five empowered female influencers who are inspiring Indo-western luxury fashion

Fashion is a constant paradox and ultimately reflects our environment, desires and aspirations. Today, this once exclusive world now represents a multiplicity of cultures which have transformed ove...

A rise in luxury fashion rentals & sustainability

As the world starts to open back up again and events resume, many consumers are faced with the same or similar financial restraints experience during lockdown and as a result have a new outlook whe...

The ultimate guide to finding your Kurta Pajama style

Want to know more about the kurta pajama? Need to buy a new outfit for a big celebration, but not sure what to wear? Trying to find your unique kurta pajama style? You’ve come to the right place! W...

Earn points when you shop at Amrika

Wouldn’t it be nice if you were rewarded for shopping? Well we thought it would, which is why we have a rewards scheme where you can earn points when you shop, when you refer a friend and even for ...

5 Indo Western outfits to wear as a guest to an Indian wedding

Traditional Indian weddings are a fantastic celebration of love and life, expressed primarily through decorations and attire. To stand out or slide into an Indian wedding as a guest, you’ll need to...

Instagram Live Q&A with Madsam Tinzin

Our founder Jackie recently joined forces with Tina and Saumya, who are amongst the four fabulous female designers behind the brilliant, Madsam TinZin. As a brand, they are known for bringing ...

Different types of fabrics used in Indian fashion

The history of Indian fabrics dates back thousands of years, as does the dying and merging of said fabrics to create unique clothing styles. This is how Indian fashion was born. The natural materia...

Fashion's Change of Pace

Lockdown restricted routines, changed consumer habits and ultimately influenced a multitude of industries, including the fashion landscape. The unfolding situation has and continues to greatly affe...