Journal

How to make a twist on tradition

How to make a twist on tradition

In our previous posts, we've talked about how you can style certain pieces within your wardrobe such as a kurta set in different, unique ways. Rece...

Q&A with designer Anand Kabra

After graduating from London College of Fashion in 1997, Anand started his design journey and soon after launched his iconic label in 2001. He then...

Jackie’s 5 post-lockdown favourites

Truly timeless wardrobe treasures often tell a story and that’s exactly what our Founder, Jackie has looked for when picking her five favourite pos...

How Bollywood stars are making the traditional saree look stylish

One of the oldest forms of clothing in the world, the traditional saree, remains more relevant than ever before. Sarees are timelessly stylish, don...

Indo Western Valentines Day Outfit Ideas

Valentine’s Day is almost here so we have put together an exclusive edit, featuring Amrika approved indo-western outfits which everyone can fall in...

What is Indo-Western wear?

Over the past few years, the Indian fashion industry has been revolutionised by fusion wear. In the simplest of terms, Indo-Western wear is a mix o...

All you need to know about the Salwar Kameez

The traditional salwar kameez clothing style hails from Southeast Asia and is commonly worn by women, but the term refers to a broad range of style...

5 trendy indo western outfit ideas for any occasion

Hopefully sooner rather than later, we will all be out of lockdown and start having socially distanced birthday celebrations, intimate family gathe...

4 tips on how to style your kurta

Regardless of where you find yourself in the world, you’re bound to see kurtas (kurti, for women) adapted and adopted by various fashionistas and c...

Your Indo Western style guide for an Indian wedding

So you have just received an invitation to an Indian wedding. Your excitement levels are through the roof and you can’t wait for what you know will...

In conversation with Jackie

Jackie originally studied Fashion Journalism at University, before working for major fashion houses such as Yves Saint Laurent, Christian Louboutin...

Our Brand Journey

Established in 2015, Amrika started as a multi-brand store in Essex before turning into a private appointment based showroom, located in the heart ...