Jackie's Journal
Events you can host in your garden and the best Indo-western outfits
As we progress through the roadmap to ease lockdown restrictions in the UK, we will be permitted to do more activities with others in and around our own homes. One of the first things we’ll be able...
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Our founder Jackie recently hosted Amrika’s first ever Instagram live with Sonam and Paras the design duo of SVA Couture. They speak about SVA’s latest luxury collection of Womenswear, their though...
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The ornate history of the sari
One of the oldest and most glamorous garments in the world, featured in scriptures from the Indus Valley Civilisation in North-West India dating as far back as 2800 BC, is the sari which has provid...
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As you may know, over the past few days Lakme have launched their first virtual fashion week. The digital line-up includes both upcoming and prominent designers, such as Manish Malhotra, Gauri &...
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How to make a twist on tradition
In our previous posts, we've talked about how you can style certain pieces within your wardrobe such as a kurta set in different, unique ways. Recently we even deep dived into the history behind go...
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After graduating from London College of Fashion in 1997, Anand started his design journey and soon after launched his iconic label in 2001. He then made his debut at fashion week in India with his ...
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Jackie’s 5 post-lockdown favourites
Truly timeless wardrobe treasures often tell a story and that’s exactly what our Founder, Jackie has looked for when picking her five favourite post lockdown looks, inspired by Indo-western wear. W...
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How Bollywood stars are making the traditional saree look stylish
One of the oldest forms of clothing in the world, the traditional saree, remains more relevant than ever before. Sarees are timelessly stylish, donned by trending influencers and Bollywood fashioni...
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Indo Western Valentines Day Outfit Ideas
Valentine’s Day is almost here so we have put together an exclusive edit, featuring Amrika approved indo-western outfits which everyone can fall in love with. February 14th might be a day for lover...
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Over the past few years, the Indian fashion industry has been revolutionised by fusion wear. In the simplest of terms, Indo-Western wear is a mix of traditional Indian & Western-style clothing....
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