Jackie's Journal

Inspiring Indian talent to watch

The landscape of the modelling industry is ever changing and with everything in life, the talent sector has undergone drastic changes in the past few years. There has been a sharp shift in what was...

Unforgettable Lessons The Fashion Industry Learnt In Lockdown

It’s an understatement to say last year was a tough time for the entire economy and the fashion industry in particular witnessed unforeseen circumstances that have had a global domino effect. We’ve...

Earth Day 2021: How the fashion industry is doing its part to be sustainable

The 22nd of April is Earth Day, a day with a powerful message that started over 50 years ago. That message is still the same today and primarily is a day where everyone comes together around the wo...

Events you can host in your garden and the best Indo-western outfits

As we progress through the roadmap to ease lockdown restrictions in the UK, we will be permitted to do more activities with others in and around our own homes. One of the first things we’ll be able...

Instagram Live Q&A with SVA

Our founder Jackie recently hosted Amrika’s first ever Instagram live with Sonam and Paras the design duo of SVA Couture. They speak about SVA’s latest luxury collection of Womenswear, their though...

The ornate history of the sari

One of the oldest and most glamorous garments in the world, featured in scriptures from the Indus Valley Civilisation in North-West India dating as far back as 2800 BC, is the sari which has provid...

Fashion week gone digital

As you may know, over the past few days Lakme have launched their first virtual fashion week. The digital line-up includes both upcoming and prominent designers, such as Manish Malhotra, Gauri &...

How to make a twist on tradition

In our previous posts, we've talked about how you can style certain pieces within your wardrobe such as a kurta set in different, unique ways. Recently we even deep dived into the history behind go...

Q&A with designer Anand Kabra

After graduating from London College of Fashion in 1997, Anand started his design journey and soon after launched his iconic label in 2001. He then made his debut at fashion week in India with his ...

Jackie’s 5 post-lockdown favourites

Truly timeless wardrobe treasures often tell a story and that’s exactly what our Founder, Jackie has looked for when picking her five favourite post lockdown looks, inspired by Indo-western wear. W...