About Us
Who are we and what do we do?
We are a London-based and globally serving destination for contemporary womenswear, championing independent designers from around the world with a spotlight on exceptional South Asian designers and the artistry behind their craft. Our collections celebrate the meeting point of heritage and modernity — where intricate techniques, rich textiles, and thoughtful design are reimagined for today’s global wardrobe.
Sustainability Commitment.
Rather than producing garments in excess, many of our pieces are created only once you choose them, hence they are Made To Order. This approach supports a solution to longstanding environmental issues as tons of millions of discarded garments and production by products are polluting landfills. Our Made to Order approach creates a more responsible fashion cycle by reducing overproduction and waste.
We are transforming fashion consumption and allow designers the time to focus on detail, fit, and finish, resulting in clothing that feels intentional, considered, and uniquely yours. The dual outcome of Made to Order raises awareness for sustainable approaches, while honouring the time and skill required by our talented designers to create each garment and piece for you.
What is our goaL?
Our goal is to create a space where global luxury feels intimate: where clients discover emerging and established designers, where garments are made with purpose, and where fashion is experienced as something lasting rather than fleeting.
Because true luxury isn’t about speed — it’s about meaning, craftsmanship, and pieces made for you.
A Note From Our Founder
Initially born out of what I felt was lacking in the western fashion marketplace. Amrika holds my personal mission to redefine how South Asian and Middle Eastern design is received by a global audience. Amrika reframes narratives associated with South Asian fashion, eradicating cultural stereotypes and redirects credit to designers too often overlooked in western fashion
Advocating sustainable production processes, celebrating conscious shopping, slow fashion and made to order are all a priority for me and Amrika is proof that all this can be achieved without compromising style or glamour, all the while looking fabulous!