Jackie's Journal

Island Girl by Amrika: Elevating Feminine Occasion Wear

Step into the world of Island Girl, Amrika's debut collection that redefines feminine occasion wear with a touch of laid-back luxury. From crystal-embellished denim to timeless crochet pieces, each...

The Designers Deserve the Spotlight

Many talented designers, especially from South Asia, remain unseen in the global fashion industry. That’s why here at Amrika, we're dedicated to putting a spotlight on independent designers, giving...

How to Style the Scandi Scarf

Still figuring out how to style that scandi scarf? Well, me too…we couldn't help but chuckle at the recent viral TikTok video, where someone describing the traditional South Asian Dupatta as the Sc...

Earth Day - Amrika & Sustainability - Our Promise

In honour of Earth Day this year, we want to share our Sustainable practices to highlight why every decision we make is geared towards minimising our impact on the planet. Continue reading as we de...

5 Spring Summer inspired Sari's for 2024

If you are looking for a stylish Sari with that point of difference, from the design details, to the texture, quality of fabric or colour, look no further than our gorgeous selection of Spring Summ...

What to wear to an Indian wedding this Summer in 2024

Indian weddings are transforming the world of fashion. With entire brands and designers building their collections around such special occasions, so each bride can feel and look their best througho...

Sparkle with these similar looks from the 2024 Golden Globes

It’s official – the 2024 awards season is here! The 81st annual Golden Globes kicks off the two-month-long celebration of the best of the best in music, TV, and film on 7 January at the Beverly Hi...

Celebrate Diwali with Amrika

As the celebrations continue ahead of Diwali on November 12th, we wanted to take a moment to look back at all the amazing events and moment we have shared over the past few weeks.  This Diwali se...

Styling Tips for Diwali from Amrika

This Diwali, Jackie Bansal Nandra, our fabulous founder, has devised the best styling tip for the ultimate Diwali look. Our curated collection of South Asian designers places a spotlight on unique...

Why we support 'Made to Order'

Amrika London proudly supports a Made To Order model, strengthening slow fashion, while bringing you timeless, luxury, well made and ethically produced pieces in standard sizes. We stay away from m...