A Hyderabad based fashion designer, Archana Rao takes inspiration from art in all its forms. "She debuted her label in 2012 at Lakme Fashion Week, India and in 2013 won the ‘Vogue Indian Fashion Fund’". Over the past few seasons, the brand has carved a niche for itself among the fashion romantics with its decidedly feminine designs. Her aesthetic is a beautiful balance between structure and feminine sophistication. The beauty of minimal is also what inspires her brand and moving forwards she aims to be zero wastage whilst working towards creating a world that is respectful and awed by nature in its entirety.