Jackie's Journal

How to make a twist on tradition

In our previous posts, we've talked about how you can style certain pieces within your wardrobe such as a kurta set in different, unique ways. Recently we even deep dived into the history behind go...

Q&A with designer Anand Kabra

After graduating from London College of Fashion in 1997, Anand started his design journey and soon after launched his iconic label in 2001. He then made his debut at fashion week in India with his ...

Jackie’s 5 post-lockdown favourites

Truly timeless wardrobe treasures often tell a story and that’s exactly what our Founder, Jackie has looked for when picking her five favourite post lockdown looks, inspired by Indo-western wear. W...

How Bollywood stars are making the traditional saree look stylish

One of the oldest forms of clothing in the world, the traditional saree, remains more relevant than ever before. Sarees are timelessly stylish, donned by trending influencers and Bollywood fashioni...

Indo Western Valentines Day Outfit Ideas

Valentine’s Day is almost here so we have put together an exclusive edit, featuring Amrika approved indo-western outfits which everyone can fall in love with. February 14th might be a day for lover...

What is Indo-Western wear?

Over the past few years, the Indian fashion industry has been revolutionised by fusion wear. In the simplest of terms, Indo-Western wear is a mix of traditional Indian & Western-style clothing....

All you need to know about the Salwar Kameez

The traditional salwar kameez clothing style hails from Southeast Asia and is commonly worn by women, but the term refers to a broad range of styles from various countries. In the traditional sense...

5 trendy indo western outfit ideas for any occasion

Hopefully sooner rather than later, we will all be out of lockdown and start having socially distanced birthday celebrations, intimate family gatherings or simply be able to meet our friends at a s...

4 tips on how to style your kurta

Regardless of where you find yourself in the world, you’re bound to see kurtas (kurti, for women) adapted and adopted by various fashionistas and cultures. The name, of Persian origin, literally me...

Your Indo Western style guide for an Indian wedding

So you have just received an invitation to an Indian wedding. Your excitement levels are through the roof and you can’t wait for what you know will be the best wedding ever. After all, Indian weddi...