Jackie's Journal

All you need to know about the Salwar Kameez

The traditional salwar kameez clothing style hails from Southeast Asia and is commonly worn by women, but the term refers to a broad range of styles from various countries. In the traditional sense...

5 trendy indo western outfit ideas for any occasion

Hopefully sooner rather than later, we will all be out of lockdown and start having socially distanced birthday celebrations, intimate family gatherings or simply be able to meet our friends at a s...

4 tips on how to style your kurta

Regardless of where you find yourself in the world, you’re bound to see kurtas (kurti, for women) adapted and adopted by various fashionistas and cultures. The name, of Persian origin, literally me...

Your Indo Western style guide for an Indian wedding

So you have just received an invitation to an Indian wedding. Your excitement levels are through the roof and you can’t wait for what you know will be the best wedding ever. After all, Indian weddi...

In conversation with Jackie

Jackie originally studied Fashion Journalism at University, before working for major fashion houses such as Yves Saint Laurent, Christian Louboutin, Alexander Mcqueen and Jimmy Choo. During this ti...

Our Brand Journey

Established in 2015, Amrika started as a multi-brand store in Essex before turning into a private appointment based showroom, located in the heart of Mayfair. Born out of a love for luxury and fas...