Jackie's Journal

OUR LONDON FASHION WEEK REPORT

Our highlights from London Fashion Week, including all the key trends, statement looks and behind the scenes moments you may have missed from the Spring 2024 collections.

This season's must-have sustainable swimwear

Turn heads this summer with the brand-new swimwear from Oceanus, only available at Amrika London.

Showstopping Indo-western Inspired Outfits

Strap on your dancing shoes and find all you need from bold silhouettes to daring cuts with our handpicked range of fantastic fusion wear favourites.

Let's go Barbie!

Indo-western, luxury wear pink favourites in theme with the new Barbie movie.

Styling your Summer favourite Co-ord Sets

Looking at the fashion world right now, it’s clear that co-ords have had a moment.

AMRIKA LONDON X MY WARDROBE HQ

APRIL 2023 | The UK’s first luxury rental and re-sale platform MY WARDROBE HQ collaborates with luxury South Asian retailer, Amrika London to offer the first luxury South Asian collection, ahead of...

Be the Best-Dressed Wedding Guest

Wedding season is fast approaching! If your calendar is bursting with upcoming invites and you're searching for the perfect outfit, look no further than Amrika London - your one-stop destination to...

Embrace the 70s Fashion Revival in Amrika

From the runway to the high street, it’s no secret that 70s-inspired fashion is having its well-deserved moment! With retro styles set to dominate our SS23 wardrobes, embrace the revival of pattern...

Naomi Campbell stands out at the Met Gala 2023 in a stunning saree style outfit

This morning, the fashion world has woken up to a burst of red carpet statement looks from the iconic Met Gala 2023. There was plenty to see this year from the Metropolitan Museum of Art in New Yo...

Amrika's Eid-Ramadan Fashion Edit

How to dress during Ramadan and Eid. Effortless elegance to statement pieces, we highlight the perfect indo-western wear wardrobe looks to take you through the entire celebration season.