Journal
Hacks to become a morning person
With the sun beaming, we've recently started to enjoy these beautiful mornings more. But we all know being a 'morning person' is much easier being ...
Read moreSupermodel approved recipes
We all know that wellbeing is about a healthy balance. Especially when it comes to food. That's why we have turned to the supermodel experts who ha...
Read moreWHAT YOU NEED TO KNOW ABOUT LAKME FASHION WEEK
After two years in a digital format, post-pandemic the iconic FDCI x Lakme Fashion week has returned this week in Delhi and we’ve already fallen in...
Read moreFemale fashion mother's leading the way
Ahead of Mother's Day and International Women's Day this year, we're thinking about Mompreneaurs; the brilliant business-minded mothers who are le...
Read moreFashion trends we love this season from LFW
With London Fashion Week wrapping up and Haute Couture in Paris already underway, here’s our round up of the top trends we’ve fallen in love with t...
Read moreBehind the scenes at our exclusive event
On October 28th Amrika hosted an exclusive event held at the prestigious Athenaeum Hotel and Residents in our very own luxury apartment. The date ...
Read moreFive empowered female influencers who are inspiring Indo-western luxury fashion
Fashion is a constant paradox and ultimately reflects our environment, desires and aspirations. Today, this once exclusive world now represents a m...
Read moreA rise in luxury fashion rentals & sustainability
As the world starts to open back up again and events resume, many consumers are faced with the same or similar financial restraints experience duri...
Read moreThe ultimate guide to finding your Kurta Pajama style
Want to know more about the kurta pajama? Need to buy a new outfit for a big celebration, but not sure what to wear? Trying to find your unique kur...
Read moreEarn points when you shop at Amrika
Wouldn’t it be nice if you were rewarded for shopping? Well we thought it would, which is why we have a rewards scheme where you can earn points wh...
Read more5 Indo Western outfits to wear as a guest to an Indian wedding
Traditional Indian weddings are a fantastic celebration of love and life, expressed primarily through decorations and attire. To stand out or slide...
Read moreInstagram Live Q&A with Madsam Tinzin
Our founder Jackie recently joined forces with Tina and Saumya, who are amongst the four fabulous female designers behind the brilliant, Madsam...
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