Journal

Our Top Picks for your Summer One-Piece Swimsuit

Our Top Picks for your Summer One-Piece Swimsuit

With summer around the corner, it’s time to start building your summer wardrobe, and where better to start than swimwear. A versatile one-piece swi...

Amrika introduces Klarna

Shop now with Klarna at Amrika.

Hacks to become a morning person

With the sun beaming, we've recently started to enjoy these beautiful mornings more. But we all know being a 'morning person' is much easier being ...

Supermodel approved recipes

We all know that wellbeing is about a healthy balance. Especially when it comes to food. That's why we have turned to the supermodel experts who ha...

WHAT YOU NEED TO KNOW ABOUT LAKME FASHION WEEK

After two years in a digital format, post-pandemic the iconic FDCI x Lakme Fashion week has returned this week in Delhi and we’ve already fallen in...

Female fashion mother's leading the way

Ahead of Mother's Day and International Women's Day this year, we're thinking about Mompreneaurs; the brilliant business-minded mothers who are le...

Fashion trends we love this season from LFW

With London Fashion Week wrapping up and Haute Couture in Paris already underway, here’s our round up of the top trends we’ve fallen in love with t...

Behind the scenes at our exclusive event

On October 28th Amrika hosted an exclusive event held at the prestigious Athenaeum Hotel and Residents in our very own luxury apartment. The date ...

Five empowered female influencers who are inspiring Indo-western luxury fashion

Fashion is a constant paradox and ultimately reflects our environment, desires and aspirations. Today, this once exclusive world now represents a m...

A rise in luxury fashion rentals & sustainability

As the world starts to open back up again and events resume, many consumers are faced with the same or similar financial restraints experience duri...

The ultimate guide to finding your Kurta Pajama style

Want to know more about the kurta pajama? Need to buy a new outfit for a big celebration, but not sure what to wear? Trying to find your unique kur...

Earn points when you shop at Amrika

Wouldn’t it be nice if you were rewarded for shopping? Well we thought it would, which is why we have a rewards scheme where you can earn points wh...

5 Indo Western outfits to wear as a guest to an Indian wedding

Traditional Indian weddings are a fantastic celebration of love and life, expressed primarily through decorations and attire. To stand out or slide...