Jackie's Journal

Styling your Summer favourite Co-ord Sets

Looking at the fashion world right now, it’s clear that co-ords have had a moment.

AMRIKA LONDON X MY WARDROBE HQ

APRIL 2023 | The UK’s first luxury rental and re-sale platform MY WARDROBE HQ collaborates with luxury South Asian retailer, Amrika London to offer the first luxury South Asian collection, ahead of...

Be the Best-Dressed Wedding Guest

Wedding season is fast approaching! If your calendar is bursting with upcoming invites and you're searching for the perfect outfit, look no further than Amrika London - your one-stop destination to...

Embrace the 70s Fashion Revival in Amrika

From the runway to the high street, it’s no secret that 70s-inspired fashion is having its well-deserved moment! With retro styles set to dominate our SS23 wardrobes, embrace the revival of pattern...

Naomi Campbell stands out at the Met Gala 2023 in a stunning saree style outfit

This morning, the fashion world has woken up to a burst of red carpet statement looks from the iconic Met Gala 2023. There was plenty to see this year from the Metropolitan Museum of Art in New Yo...

Amrika's Eid-Ramadan Fashion Edit

How to dress during Ramadan and Eid. Effortless elegance to statement pieces, we highlight the perfect indo-western wear wardrobe looks to take you through the entire celebration season.

How to build an admirable capsule wardrobe with these key pieces

As the Spring clean season approaches, it’s time to re-think your capsule wardrobe. We’ve picked out some of our favourite versatile, classic and timeless pieces to make you feel as confident as ev...

Diwali Outfits for 2022

Discover our favourite looks for Diwali 2022. Featuring pieces from top trending designers such as Mahima Mahajan, Anand Kabra, Ridhi Mehra and Payal Singhal.

Anushka Arora X Amrika

Anushka Arora wears Amrika to host the Done Kar Do song launch.

Holiday Wardrobe Must-Haves

From date night to day trips, Amrika has you covered with stylish sets, perfect prints and daring dresses.