Jackie's Journal

Amrika's Eid-Ramadan Fashion Edit

How to dress during Ramadan and Eid. Effortless elegance to statement pieces, we highlight the perfect indo-western wear wardrobe looks to take you through the entire celebration season.

How to build an admirable capsule wardrobe with these key pieces

As the Spring clean season approaches, it’s time to re-think your capsule wardrobe. We’ve picked out some of our favourite versatile, classic and timeless pieces to make you feel as confident as ev...

Diwali Outfits for 2022

Discover our favourite looks for Diwali 2022. Featuring pieces from top trending designers such as Mahima Mahajan, Anand Kabra, Ridhi Mehra and Payal Singhal.

Anushka Arora X Amrika

Anushka Arora wears Amrika to host the Done Kar Do song launch.

Holiday Wardrobe Must-Haves

From date night to day trips, Amrika has you covered with stylish sets, perfect prints and daring dresses.

Q&A with VAAI London

At Amrika we are dedicated to responsibly sourcing the best designers from every corner of the Earth as we go the extra mile when curating the most unique and talented creations for our customers. ...

Our Top Picks for your Summer One-Piece Swimsuit

With summer around the corner, it’s time to start building your summer wardrobe, and where better to start than swimwear. A versatile one-piece swimsuit is a staple in any suitcase, especially if y...

Amrika introduces Klarna

Shop now with Klarna at Amrika.

Hacks to become a morning person

With the sun beaming, we've recently started to enjoy these beautiful mornings more. But we all know being a 'morning person' is much easier being said, at least ourselves included. That's why we t...

Supermodel approved recipes

We all know that wellbeing is about a healthy balance. Especially when it comes to food. That's why we have turned to the supermodel experts who have gone viral for their tasty food favourites. Con...