APRIL 2023 | The UK’s first luxury rental and re-sale platform MY WARDROBE HQ collaborates with luxury South Asian retailer, Amrika London to offer the first luxury South Asian collection, ahead of Eid al-Fitr on 21st April 2023. The collection will encompass pieces from Amrika’s sought after curated collection of South Asian designers.
The MY WARDROBE HQ x Amrika collection will offer exclusive ready-to-wear pieces from South Asian designers such as ELAN, Ridhi Mehra, Archana Rao, SVA and Payal Singhal, all available for rental from 4 days. With a focus on occasion and resort wear, the MY WARDROBE HQ x Amrika collection includes chic kaftans, embroidered gowns, silk jumpsuits as well as floral applique and prints. The collaboration will cater to the growing British South Asian community, looking for a sustainable way of shopping for cultural celebrations and weddings.
Since launching in 2019, MY WARDROBE HQ has become a leading destination for renting and buying contemporary and luxury womenswear fashion. Launched with the aim of encouraging customers to support the fashion industry by looking at new ways to shop, it champions conscious consumption and circular fashion. They believe fashion rental is the solution to consuming fashion in a sustainable way, and are the market’s only truly circular offering as each item can also be purchased outright, should a customer fall in love with it.
Amrika London launched in 2015 with a focus on championing South Asian designers, with the aim to empower the growing British South Asian community with fusion and Indo-Western wear. The platform offers beautiful curations of contemporary womenswear, luxury occasion wear and aspirational loungewear. With a focus on statement styles, individuality and luxury, Amrika prides themselves on their curated collection of responsibly sourced fashion and ethical designers.
“We are super excited to collaborate with MWHQ and celebrate circular fashion. As advocates of slow fashion, and made to order pieces, our values align perfectly here. At Amrika, we are keen to bring South Asian designers to the mainstream and continue to break barriers. Joining forces with MWHQ allows us to make these sensational pieces accessible and easy to incorporate in one's evolving wardrobe,” explains Jackie Bansal Nandhra Founder at Amrika London.
“We are very proud of this partnership with Amrika, it is a dynamic and exciting new company and we love to grow with our partners and spread sustainable fashion consumption as widely as possible” Sacha Newall, founder of My Wardrobe HQ comments
The MY WARDROBE HQ x Amrika exclusive South Asian rental collection is now available - shop now