Fashion is a constant paradox and ultimately reflects our environment, desires and aspirations. Today, this once exclusive world now represents a multiplicity of cultures which have transformed overtime to reflect various identities. Behind this shift are often inspirational influencers who have used their presence on social media to help empower confidence, new trends and so much more.
We may first see an item of apparel on the catwalks of Paris, Delhi or London, but it is not until we as individuals feel the clothing speaks to us, empowers us, that it truly becomes an item of fashion and in turn something we can physically obtain.
In the ever-changing world that we live in, Indo-western fashion is in essence, influenced by a new wave of empowered, talented, and beautiful women. Their achievements, their success and their innate sense of style speaks to us at Amrika.
What these influencers do, how they act, inspires us. What they wear embodies fashion. It is far more than a celebrity endorsement or brand sponsorship. Authentic influence and fashion ultimately increasingly finds its roots in empowered individuals. Here are five amazingly talented influencers who we take inspiration from and will keep your fashion feeds filled with inspiring messages, sensational style tips and so much more…
Puja M - Creative director and stylist
Puja M is a well-known figure in the industry, both as a fashion editor and for having coordinated photoshoots for major brands like asos.
Infusing both traditional and modern style throughout her looks, she is working with the most luxurious eastern bridal and fashion designers to create trend driven campaigns, editorials, and social media marketing. She thrives in this fast-paced environment, developing innovative content based on target markets and brand image.
Shloka Narang - Businesswoman and influencer
Born and brought up in Mumbai, Shloka Narang has become a force of nature in the on-line world. She moved to London, intending to study Film, however her natural talent as a businesswoman and love of writing, soon took her in a different direction. In 2015 she launched her on-line blog The Silk Sneaker, sharing her unique style and vibrancy with a wider audience. A naturally open and caring person, she readily shares fashion and lifestyle tips, as well as encouraging her followers to ‘ask me anything’.
The world has fallen in love with what she offers. A self-proclaimed perfectionist and hater of avocados (we know!) she is an amazing role model for young Indian women and indeed for everyone else.
Shivani Sharma – Model
As a leading British and Asian model, you may be struck by both the power and beauty of her looks. As the face of luxury makeup giant, Charlotte Tilbury. Born in London,she graduated from Aston university with a BSc in Marketing, which she has put to good use, developing her own brand image. According to the Indian Times, Shivani said, "In my placement year, I was just watching these guys go about their business (the start-up she worked for) and that, for me, was a turning point. I feel like that was the moment I was like, 'I don't wanna work for anyone else, I wanna work for myself."
Shivani communicates with a wide audience via both her YouTube channel and TikTok content and has featured on a number of Podcasts, discussing how to make yourself the brand.
Masoom Minawala Mehta - Activist, award winning blogger and entrepreneur
Masoom Minawala Mehta is an Indian fashion blogger and entrepreneur, working with hundreds of brands across the globe in the fashion, beauty, and lifestyle industry. Her collaborations include luxury fashion houses such as Louis Vuitton, Dior, and Bvlgari, as well as brands like Estée Lauder, Samsung, BMW, and Airbnb.
As the CEO of the fashion portal, Miss Style Fiesta, she is one of the leading Indian lifestyle influencers in the world with over 1 million social media followers. As a Digital entrepreneur she was Cosmopolitan’s E-tailer of the year 2015 and the HSBC Woman Entrepreneur of the year 2016. She has won multiple awards for her blogging.
“To inspire women to tap into their entrepreneurial skills, I have now founded Empowher. The initiative helps inspire, guide, and uplift women who want to grow or kick start their journey in the competitive world of business.”
In her ‘spare’ time, she has represented India at the Cannes Film Festival red carpet and was a speaker at TEDxYouth@Wilrijk in Belgium. A truly empowered individual.
Diipa Büller-Khosla - Fashion and beauty influencer, cofounder of Post For Change.
Born and raised in a small Indian hill town, at the age of seventeen Diipa moved to the Netherlands to study International Law. On graduation she worked as an intern at the United Nations’ International Criminal Court. Following this, her role at IMA Influencer Agency in Amsterdam introduced her to the world of social media. An Indian girl with a very international upbringing.
With her positive outlook on life, down to earth personality, and powerful image, she amassed an international following of over 1.6 million people in just over 4 years. Her 4-day Indian wedding was featured in Harper’s Bazaar, showcasing her unique style across the nine different looks she chose to wear.
One of Diipa’s main focuses in life is female empowerment. She founded the Post For Change foundation, has given many speeches, visited war torn countries, and worked closely with the UN & other NGO’s to help women all over the world.
Is there someone we missed? Get in touch with us today if you are an inspiring influencer who specialises within the luxury, Indo-western space. We always love collaborating and hearing what ideas you may have about our collection.