Our Brand Journey

Established in 2015, Amrika started as a multi-brand store in Essex before turning into a private appointment based showroom, located in the heart of Mayfair.

Born out of a love for luxury and fashion, Amrika recognises amazing designers who offer iconic pret collections away from the bling, gaudy colours and stereotypes, previously related to the Indian fashion marketplace.

Perfect for chic, elegant and stylish fashion addicts, the concept store successfully established Amrika as a premium outlet that combined western styles with Indian sensibilities. 

Today, Amrika has since expanded into an online platform which infuses Indo-western fashion, representing leading designers from around the world, who offer a real ‘cross over’ appeal. 

Western styles were traditionally established as part of Indian fashion within the 21st century, following the increased demand for combining traditional clothes with a western touch. However to date, few retailers retain the best elements of both worlds. 

So, by working with the brightest and biggest designers across a global scale, Amrika offers modern silhouettes with a conventional twist  so customers don’t need to choose between a classic Indian look and stylish western cuts, or compromise on comfort and beauty.  

As a result, Amrika does things differently by celebrating modern artistry and in turn has quickly emerged as one of the most sought after digital destinations for consumers around the world, whilst garnering attention from influencers and celebrities alike. 

Recently launched, the new Amrika website offers a range of custom made, visionary pieces from haute couture, ready-to-wear, to jewellery and accessories, perfect for any occasion. 

The interplay of these designs, techniques, weaves, embroidery and bespoke details is what makes Amrika truly bespoke and helps consumers discover their next must-have, unique look. 

Ultimately, the Amrika approach differs from others who concentrate on the lucrative bridal or the festive ready-to-wear market and instead offers something different for women around the world, who want to feel confident and empowered.