Celebrating the Amrika X ByRotation London Pop-Up

We’re still floating on cloud nine after our unforgettable three-day Pop-Up Clothes Sale in collaboration with ByRotation, held at their beautiful flagship store at 31 Brook Street, Mayfair, London.

The energy, conversations, and our wonderful community that filled the space over those three days captured everything that Amrika London stands for, we celebrate craftsmanship, conscious fashion and cultural connection.

At Amrika London, our mission has always been to shine a light on South Asian and global designers who are redefining the way we think about luxury. Each piece we curate tells a story of tradition meeting modernity, of handcraft meeting innovation, and of fashion made to be treasured for years to come.

This event, in collaboration with Byrotation gave us the opportunity to showcase the incredible artistry behind our collections.

From Misho’s sculptural gold bangles that double as wearable art, to Valliyan’s intricate Polki Church Necklaces that echo India’s royal heritage, and L’alingi’s statement clutch bags that turned heads with every sparkle. All the designers displays reminded our community that style truely lies in the details.

Partnering with ByRotation, the UK’s leading fashion rental platform, made this event even more meaningful. Their vision of circular fashion aligns beautifully with Amrika’s ethos of slow, sustainable luxury, we believe in investing in quality pieces that can be loved, shared, and passed down.

Beyond our main collection, we were joined by some of our other favourite names,
AKHL, Blink Brow London, and ITRH2 , showcased their modern Indian couture. It really was a celebration of community culture and conscious design.

As we wrap up this incredible experience, we’re filled with gratitude for everyone who joined us. Our designers and guests who continue to support our vision.

If you couldn’t make it to the event, you can still discover our curated collections right here on our website and remember, if it’s your first time shopping with us, WELCOME10 code at checkout gets you 10% off!