ABOUT US
At Amrika, we believe luxury should feel personal.
Who are we and what do we do?
We are a London-based destination for contemporary womenswear, championing exceptional South Asian designers and the artistry behind their craft. Our collections celebrate the meeting point of heritage and modernity — where intricate techniques, rich textiles, and thoughtful design are reimagined for today’s global wardrobe.
Sustainability Commitment.
Rather than producing garments in excess, many of our pieces are created only once you choose them. This approach allows designers the time to focus on detail, fit, and finish, resulting in clothing that feels intentional, considered, and uniquely yours. It also supports a more responsible fashion cycle by reducing waste and honouring the time and skill required to create each garment.
When you shop with Amrika, you’re not simply purchasing clothing — you’re commissioning craftsmanship. From embroidered occasionwear to modern silhouettes rooted in South Asian design traditions, each piece reflects the hands that made it and the story behind it.
What is our goaL?
Our goal is to create a space where global luxury feels intimate: where clients discover emerging and established designers, where garments are made with purpose, and where fashion is experienced as something lasting rather than fleeting.
Because true luxury isn’t about speed — it’s about meaning, craftsmanship, and pieces made for you.